PRIVACY NOTICE
How we use your details when we call you
Last updated 16 November 2026
ApexPath (OPC) Private Limited ("ApexPath", "we") runs an AI sales caller for Indian businesses. This notice explains, under India's Digital Personal Data Protection Act, 2023, what we do with the details of people we call or who ask us to call them, and how to stop us.
Who is responsible
ApexPath (OPC) Private Limited is responsible for your details when we call about our own products. When we call on behalf of a business that uses ApexPath, that business decides why your details are used, and we handle them for it under this notice. The caller says which business they are calling from at the start of every call.
What we hold
- Contact and business details: your name, mobile number, business name, type and city, your preferred language, and how you came to us (for example our website form).
- Your consent: when and how you agreed to be called.
- Calls: a written transcript of each call, a short summary, the outcome and the agreed next step. We do not keep an audio recording.
- Notes our team adds after speaking with you.
Why we use them
Only to call you about the product you agreed to hear about, answer your questions, follow up as agreed, and check the quality of our calls. We do not sell your details or use them for unrelated marketing.
How calls work
- Calls may be made by an AI voice assistant. It says it is a virtual assistant if you ask.
- Every call tells you that it is recorded as text.
- We call only between 9 am and 9 pm, and we do not call numbers on our do-not-call list.
Who else handles them
We use service providers to make calls and to understand and produce speech: Plivo (telephone calls), Sarvam AI (speech recognition and voice) and Microsoft Azure OpenAI (writing the assistant's replies and call summaries). They process your details only to provide these services to us. Our servers are in Mumbai. Some providers may process call data outside India, as Indian law permits.
How long we keep them
Call transcripts and summaries are deleted automatically 180 days after the call. Your contact details are kept until you ask us to delete them, or until they are no longer needed for the purpose you agreed to.
Your choices and rights
- Stop calls: tell the caller, or email us. We add your number to our do-not-call list.
- Delete your details: email us and we delete your details, call transcripts and notes. We keep your number only on the do-not-call list, so that we never call you again.
- See or correct what we hold about you, or withdraw your consent at any time. Withdrawing consent does not affect calls made before it.
- Complain: write to us first. If we do not resolve it, you can complain to the Data Protection Board of India.
Contact
Grievance contact, ApexPath (OPC) Private Limited: [email protected]. Please include the mobile number we called so that we can find your details.
Want us to call you? Request a call.